AVON IDEAL SHADE LOOSE POWDER-MEDIUM WHEAT- REVIEW

18 gms for INR 569

Company Says: - Set and perfect your makeup with our silky loose powder. It is formulated with Avon’s PreciseLight Technology, which combines:

• Innovative light-adjusting pigments so skin looks natural in any light
• Exclusive Natural Match complex, which contains all the essential skin-true pigments needed to match over 98% of skin tones. This ultra-light formula applies smoothly for natural looking coverage that does not look cakey. Keeps skin shine free all day. Perfect for all skin types. Provides a matte finish. Dermatologist-tested.
• Non-Comedogenic
• Allergy-tested

To Use: - Remove pressure sensitive label to reveal sifter. Apply powder with puff and blend evenly.

Ingredients: - Talc, Silica, Dimethicone, Calcium Silicate, Zea Mays (Corn) Starch, Zinc Stearate, Squalane, Mangifera Indica (Mango) Seed Butter, Tocopherol, Atelocollagen, Ascorbyl Palmitate, Beta-Carotene, Acrylates Copolymer, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Kaolin, Sorbitan Sesquioleate, Lecithin, Lauryl PCA, Polymethyl Methacrylate, Zinc PCA, Hydroxyapatite, BHT, Tocopheryl Acetate, Zinc Oxide, Methicone, Glycerin, Isostearyl Hydroxystearate, Retinyl Palmitate, Sucrose Distearate, Sodium Polyacrylate, Phenyl Trimethicone, C-12-15 Alkyl Benzoate, Silica Dimethyl Silylate, Sodium Chondroitin Sulfate, Sodium Hyaluronate, Imidazoldinyl Urea, Methylparaben

May Contain: - Mica/CI 77019, CI 77491, CI 77492, CI 77499, CI 77163, CI 77891

Available in 3 shades:-

•   Deep Wheat
•    Light Wheat
•   Medium Wheat

My Opinion: - The one loose powder I had been using and became addicted to is the Lakme Rose Powder With Sunscreen. Its dirt cheap and can give any high end brand loose powders a run for their money. But mom gave this and the Ideal Shade Liquid Foundation to me last winter and I kept away my fave Lakme Rose Powder to try this one out. Since then I have been reaching out for this loose powder more often than the Lakme one. Since I have been using it for many months now, I think it’s the right time to come up with its review.

                      This loose powder from Avon comes in a black box, the packaging it nothing innovative with a see through plastic tub and black plastic screw-on lid. On opening the black main lid, a sifter can be seen, that’s too obvious for a loose powder packaging. It was sealed with thin cellophane and on removing it; the powder could be taken out. It’s a little difficult to dispense the powder through the sifter, very little comes out so it needs to be repeated. That’s time consuming and a little frustrating when you are in a hurry. This loose powder has no fragrance at all, unlike the Lakme one which smells of fresh roses.

                     I prefer using my loose powders with a kabuki/powder brush. But my mom suggested I use this powder in a ‘dab and spread’ manner. Of course this powder comes with a good quality puff/applicator which is apt for applying it evenly on the face. I use this loose powder over my foundation to give additional coverage and even out my skin. Sometimes I use it over my regular day cream to keep my skin shine free and matte. The claim of matte & shiny finish is very true, it worked on my oily t zone in the winters and now when the hot days are here, and my skin is getting oilier again, it’s working great for me.

                      This powder lasts upto 6-7 hours without a single touch up, so I can say the silky satiny look is on my face whole day sans the oil. It does not emphasize the pores on my skin and also it does not cakes up or oxidises on my skin. It is perfect for setting concealers and does not look unnatural and made up. It is not drying like some loose powders are. But I suggest proper blending for a naturally flawless look. It’s very light weight and blends easily on the skin, will last me for about 4-5 more months of regular use (using it since last 6 months or so).

BLENDED (NATURAL LIGHT)

Pros: -

• Claims of matte look and shine free is very true
• Does not look cakey, unnatural
• Smooth satiny finish
• Does not oxidize on my oily skin
• Keeps skin oil-free for 5-7 hours depending on the environment you are in, in an air-conditioned environment this powder keeps me looking fresh for 6-7 hours
• Regular use of 10/11 months will be needed to finish off this tub of 18 gms, atleast I think so
• Gives light coverage, so can be used over day cream/lotion

BLENDED (FLASH)

Cons: -

• Dispensing the loose powder through the sifter is a problem (most loose powder packaging has this same problem)
• Contains Paraben & Urea

                    I rate this Avon Ideal Shade Loose Powder 4.5 out of 5. I recommend this to all girls who love to wear loose powder over foundation/day cream. It’s one of those great products from Avon which I shall use time and again. Simply loving it but not more than my Lakme Rose Powder :P

                  Hope you girls enjoyed reading this review; do let us know about your experiences with this product if any. Thank you and do have a happy Monday.